My goal was to create motion graphics for a faux Kraken game broadcast, including animated overlays for video footage as well as standalone clips. This project will allow me to develop skills in designing dynamic animated graphics that convey complex data clearly and engagingly to viewers.
To work within an established design system to create graphics as close to the real brand as possible.
The audience demographic of the Seattle Kraken hockey team is likely diverse, with a mix of both male and female fans of various ages. Hockey fans tend to span a wide range of demographics, but those who are particularly passionate about the sport and the team are likely to be young adults to middle-aged individuals.
