How can Seattle Pickle Co. boost sales in Seattle?
The Seattle Pickle Company needs a way to stand out from its competitors and embrace its connections with the Seattle Community. There is no better way to do that than partnering with Seattle’s beloved Mariners baseball team.
The “Pickle Finger’’ is a 3 inch long foam sleeve in the shape of a pickle that fits over a person’s finger. These fingers will be handed out at specified Mariner’s game events called, “Pickle Me Fingers!” Game Day. At these events, everyone who attends the baseball game will receive a FREE Pickle Finger that is branded with the Seattle Pickle Co. logo and website. We believe this will be a fun and quirky way to engage with Seattle residents and inspire them to post and share the Seattle Pickle Co. brand on their social media.
The “Pickle Blimp” is a large dirigible that will be used as a marketing tool, similar to the Goodyear Blimp. It will make itself visible in the skies above a variety of different events around the Seattle area. These events might include local sporting events, like Mariners and Seahawks games, as well as cultural events, like Seafair or Bumbershoot. The Pickle Blimp will promote brand recognition and help ingratiate the Seattle Pickle Co. with the local community.
The “Pickle Billboard” encourages Mariners’ heavy hitter Julio Rodriguez to knock the ball out of the stadium and hit the target on the Seattle Pickle Co billboard. Spoofing the “Hit it here” cafe sign in T-Mobile Park.
