The increasing growth of non-alcoholic beverage trends across the U.S. is being reflected in sales figures, especially amongst young people. Triple Six taps into this growing market by providing a hip alternative beverage to drinking alcohol. It also provides the added health benefits of probiotics to promote better gut health.
Create and develop a unique probiotic soda brand from the ground up.
Health conscious people who are looking for low sugar alternatives to drinking soda or alcohol. Demo is standard 18-35 and skews male at 70/30.
The beverage brand Liquid Death is valued at over 700 million dollars, thanks to its innovative marketing strategy that targets the rapidly expanding non-alcoholic beverage market. Inspired by their success, I aimed to create a bold and attention-grabbing brand, Triple Six, to appeal to a similar demographic of younger, rebellious consumers.
Attendees to Triple Six events will receive a free branded koozie to keep their Triple Six Probiotic Soda ice cold! The koozies will be themed like the Necronomicon, or “Book of the Dead”, and look like they are sewn out of human skin. Fun!
Materials:
Cloth & Foam Rubber
This is a double door refrigeration display that will be used as an end cap on the beverage aisle in a grocery store. The outside doors will be decorated like the gates of Hell. When the doors/gates are opened the inside of the fridge illuminates with a fire-like glow and the ”Drink the Fire” sign on top of the unit illuminates, while fog pours out from the bottom of the fridge.
Materials:
7’ tall x 4’ wide x 2’ deep
Steel frame with resin casted front door
For the trade show concept I’m going with a “Karaoke Bar from Hell” theme. There will be a half moon shaped bar, with mixologists making NA cocktails, featuring our delicious line of probiotic canned beverages. At the center of the installation will be the Hell-Mouth Karaoke Stage, where people can sing their favorite songs and take tons of photos! There will also be a large stand alone hell gate with a red carpet leading to the stage, for people to make their entrances through. The stage will be surrounded by high top tables, so that people can hang out and enjoy a beverage while watching people sing.
Materials:
40’ x 40’ footprint
Gates, fence, and stage will be steel frame with resin cast
Bar, tables, carpet, and chairs can be purchased and branded
Triple Six Probiotic Soda is not just a drink; it's a lifestyle. The brand exudes a rebellious spirit and stands out in a sea of bland options. The bold flavors and vibrant packaging speak to a generation that values authenticity and isn't afraid to break the rules. Triple Six uses only the highest quality ingredients to create a product that not only tastes great but also supports gut health. With Triple Six, consumers can enjoy a guilt-free indulgence that aligns with their values and makes a statement. Triple Six will revolutionize the non-alcoholic beverage market and show the world that staying healthy doesn't have to be boring.